Protect the Environment
We are committed to protecting and preserving the planet’s natural resources. Throughout the company, we are reducing the environmental impact of our operations and supply chain across energy, emissions, water and waste.
Carbon & Energy
We are committed to playing our part to address the climate crisis by reducing greenhouse gas emissions across our value chain.
We are changing how we use water across our supply chain and developing new technologies to minimize our consumption.
As we work to become a more circular business, we are integrating zero-waste principles across our operations and supply chain.
We are working towards making all our packaging material recyclable, reusable or sustainably sourced by 2025.
Color on Demand
Each year, trillions of liters of water are used for fabric dyeing alone, generating around 20 percent of wastewater worldwide. This water often requires lengthy, costly treatment to make it reusable but we set out to change that.
Each year, trillions of liters of water are used for fabric dyeing alone, generating around 20 percent of wastewater worldwide. This water often requires lengthy, costly treatment to make it reusable—but we set out to change that.
We brought together four leading innovators in their respective fields—Dow, Jeanologia, Huntsman Textile Effects and COROB—to develop a dyeing solution that would be more sustainable, more effective and faster than ever before.
The result is Color on Demand. This new multi-phased platform is composed of a set of innovative technologies that will enable the recycling and reuse of all water from the dyeing process, establishing the world’s first scalable zero wastewater cotton dyeing system.
As part of the first phase of Color on Demand, we optimized the use of ECOFAST™ Pure—a pre-treatment solution for cotton garments, developed by Dow. When used with existing dyeing equipment, ECOFAST™ Pure enables the use of up to 40 percent less water, 85 percent fewer chemicals, 90 percent less energy and a 60 percent reduction in carbon footprint compared to traditional cotton dyeing processes.
By 2025, we aim to use Color on Demand for more than 80 percent of our solid cotton products. And to increase the impact of this innovative approach, and address water scarcity and pollution caused by cotton dyeing in our industry, we will share our progress and knowledge with our peers.
To learn more about Color on Demand, read here.