OUR NEXT GREAT CHAPTER

In June 2018, we outlined our five-year Next Great Chapter strategy to deliver sustainable, long-term growth and value creation. For us, this starts with our Purpose – a purpose that defines who we are as a Company and the impact we seek to make in the world.

Our purpose at Ralph Lauren is to inspire the dream of a better life through authenticity and timeless style. Each word is deliberate, deeply rooted in our history and in our culture. Inspiring the dream of a better life is not about material status, but about a life filled with hope, possibility, and a sense of realness that never goes out of style.

We do this The Ralph Lauren Way – love what you do, be passionate, work hard, work together, take risks, stay real, never compromise, aspire to the best. The Ralph Lauren Way is what built this Company, and these values are enduring and will help carry us into the future.

Our Next Great Chapter is guided by three core principles with five distinct strategic priorities outlined below. Critically, our teams are at the foundation of our strategy. It is their passion, commitment and excellent execution that bring our strategy to life every day.


OUR PURPOSE

To inspire the dream of a better life through authenticity and timeless style


THE RALPH LAUREN WAY

LOVE WHAT YOU DO, BE PASSIONATE, WORK HARD, WORK TOGETHER, TAKE RISKS, STAY REAL, NEVER COMPROMISE, ASPIRE TO THE BEST


OUR STRATEGIC FRAMEWORK

5- YEAR GOALS

Drive sustainable, long-term growth and value creation
~+$1B incremental sales
~+$300M incremental operating income
Return >$2.5B cash cumulatively to shareholders
Top 10% employee engagement

GUIDING PRICIPLES

Consumer at the center
Elevate and energize the brand
Balance growth and productivity

STRATEGIC PRIORITES

Win over a new generation
Energize core products and accelerate underdeveloped categories
Drive targeted expansion
Lead with digital
Operate with discipline to fuel growth

OUR TEAM

Our talented, engaged and enabled organization