NEXT GREAT CHAPTER: ACCELERATE

In September 2022, we outlined our three-year Next Great Chapter: Accelerate plan to deliver long-term, sustainable growth and value creation. For us, this starts with our Purpose – which defines who we are as a Company and the impact we seek to make in the world.

Our Purpose at Ralph Lauren is to inspire the dream of a better life through authenticity and timeless style. Each word is deliberate, deeply rooted in our history and in our culture. Inspiring the dream of a better life is not about material status, but about a life filled with hope, possibility and a sense of realness that never goes out of style.

We do this The Ralph Lauren Way – love what you do, be passionate, work hard, embrace individuality, work together, take risks, stand up for what you believe in and aspire to the best. The Ralph Lauren Way is what built this Company; these values are enduring and will help carry us into the future.

Next Great Chapter: Accelerate is guided by three strategic growth drivers underpinned by the Company’s five core capabilities that allow us to unlock our potential and sustain our momentum long-term. They start with our people and culture. It is the passion, commitment and excellent execution of our teams that bring our strategy and Ralph Lauren’s vision to life every day.


OUR PURPOSE

To inspire the dream of a better life through authenticity and timeless style


THE RALPH LAUREN WAY

LOVE WHAT YOU DO, BE PASSIONATE, WORK HARD, EMBRACE INDIVIDUALITY, WORK TOGETHER, TAKE RISKS, DO THE RIGHT THING, STAND UP FOR WHAT YOU BELIEVE IN, ASPIRE TO THE BEST


OUR AMBITION

We will be a Leading Lifestyle Luxury Company


STRATEGIC GROWTH DRIVERS

ELEVATE AND ENERGIZE THE BRAND
DRIVE THE CORE AND EXPAND FOR MORE
WIN IN KEY CITIES WITH OUR CONSUMER ECOSYSTEM

ENABLERS

Our people and culture
Best-in-class digital technology and analytics
Superior operational capabilities
A powerful balance sheet
Leadership in Citizenship & Sustainability