{{HERO_ALT}}
STRATEGY

Next Great Chapter: Drive



“I’ve always looked at the business as an evolution. We’re never standing still, and we’re never chasing anyone. Everything is a new chapter.”



In September 2025, we outlined our Next Great Chapter: Drive strategy to deliver long-term, sustainable growth and value creation.


Next Great Chapter: Drive is rooted in our brand’s unique positioning and desirability; the strength of our products and lifestyle categories; and our focus on building out our presence in key cities around the world. It is underpinned by five key enablers that help unlock and sustain our growth.

OUR PURPOSE

To inspire the dream of a better life through authenticity and timeless style.


{{HGG_ALT_1}}

STRATEGIC GROWTH DRIVER

Elevate & Energize Our Lifestyle Brand

{{HGG_ALT_2}}

For nearly 60 years, Ralph Lauren has inspired people to dream and step into cinematic worlds that are both inclusive and aspirational, allowing us to build lasting connections with consumers across generations and geographies.

{{HGG_ALT_1}}

STRATEGIC GROWTH PILLAR

Drive the Core & Expand for More

{{HGG_ALT_4}}

At the heart of our product strategy is Ralph’s vision that is rooted in quality, timelessness and authenticity.

{{HGG_ALT_1}}

STRATEGIC GROWTH DRIVER

Win in Key Cities with Our Consumer Ecosystem

{{HGG_ALT_2}}

Whether shopping in Shanghai, London, Paris or New York, we deliver consistent, elevated and digitally connected experiences to consumers around the world.

{{HGG_ALT_1}}

NEXT GREAT CHAPTER: DRIVE

Our Enablers

{{HGG_ALT_2}}

Our Enablers underpin the successful execution of our strategy:

  • Best in class talent
  • Industry-leading, agile operations
  • Advanced technology, data, AI and analytics
  • Resiliency of our partners, communities and natural resource
  • Maintaining a powerful balance sheet