Ralph Lauren Unveils New Pride Campaign and Collection: Together We Stand
to benefit Stonewall Community Foundation and its affiliates
NEW YORK, NY – June 22, 2020 – This year is proving monumental in the fight for equality, and this Pride month is recognition of that bravery and a reflection of its roots. Ralph Lauren stands for a community where all voices matter and where all differences are celebrated; diversity and inclusion are an integral part of the brand’s DNA and it is paramount to stand together in solidarity during these times. Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives and financial grants, Ralph Lauren will launch a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children. The company has partnered with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold in order to benefit LGBTQIA+ organizations around the world. The Stonewall Community Foundation prioritizes and lifts up those who experience the greatest vulnerability within the community, including communities of color and transgender, gender non-conforming, and non-binary people.
The dynamic digital marketing campaign showcases stories of inclusion, freedom, equality and self-love. Featuring a diverse group of individuals who each created their own unique content for the campaign through elegant self-portraits and videos, the cast includes actor, model, and activist Indya Moore; writer, producer and actor Dan Levy; singer and actor Jeremy Pope; illustrator Richard Haines and artist Deep Pool; models Erika Linder and Heather Kemesky; author Sarah M. Broom; producer and director Greg Berlanti alongside soccer player and producer Robbie Rogers; chef Kristen Kish; US army veteran Anthony Woods; TikTok duo Ebony and Denise from Team2Moms; as well as photographers Micaiah Carter, Soraya Zaman, and Cass Bird with her family. Each individual is deeply rooted in the LGBTQIA+ community and this campaign proudly shares their messages to the world about identity, racism, liberty, individuality and what they stand for. The marketing campaign launches on June 22nd across the brand’s digital and social channels, highlighting each person’s voice with a unifying message of standing together in solidarity for change.
Additionally, Ralph Lauren will be partnering with key LGBTQIA+ media outlets globally, such as them. and Têtu that represent and cover issues that speak to the community year-round. Support will kick off with virtual Instagram Live, You Tube and Twitch Events that celebrate Pride month, amplifying queer voices and hosting conversations of community changemakers.
“Pride is another way for us to prove that love transcends all borders, and that by standing together with the LGBTQIA+ community, the Black community and their allies, we can send a message of solidarity to the world,” said David Lauren, Chief Innovation Officer, Ralph Lauren.
The Polo Pride capsule collection is gender-neutral, available in adult and youth sizes and features the iconic Polo Pony reimagined in rainbow colors. The collection consists of a Polo shirt, graphic tee, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle, socks, and a dog Polo. 100% of the purchase price from the sale of each Polo shirt and dog Polo shirt, and 25% of the purchase price from the sale of each graphic tee, sweatshirt, flag sweater, fanny pack, baseball cap, and socks will be donated to Stonewall Community Foundation. Additionally, Ralph Lauren Fragrances is introducing limited-edition Pride packaging on select fragrances along with a supplemental donation to the Stonewall Community Foundation.
The Stonewall Community organization makes values-driven investments in dynamic organizations, projects, and leaders. As a cornerstone of their identity and values, Stonewall Community Foundation prioritizes and lifts up those who experience the greatest vulnerability within the queer community, including communities of color and transgender, gender non-conforming, and non-binary people. Longstanding grantee partner examples include Sylvia Rivera Law Project, Audre Lorde Project and Ali Forney Center, among many others working on change.
Ralph Lauren Corporation and The Ralph Lauren Corporate Foundation have a long-standing history of supporting the LGBTQIA+ community. Support has been provided through volunteer activations, corporate initiatives, and financial grants. Partners have included, but are not limited to, the Hetrick-Martin Institute, amfAR, AIDS Walk New York, God’s Love We Deliver, and the Elton John AIDS Foundation.
The company is also a member of the United Nations Human Rights Business Standards for LGBTI, standing with the UN global business standards that protect the rights of the LGBTQIA+ community in the workplace, and has been recognized by the Human Rights Campaign as one of the Best Places to work for LGBTQIA+ Equality.
The Pride capsule collection is currently available globally on RalphLauren.com.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps and Club Monaco, among others, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to https://corporate.ralphlauren.com.
Senior Director, PR & Communications