Ralph Lauren Debuts Polofest, a First-of-Its-Kind Experience Celebrating the Culture of Polo
TOKYO, JAPAN — July 28, 2026 — Ralph Lauren debuts Polofest, a unique, multidimensional experience that brings together vintage Polo collectors, brand enthusiasts, and cultural voices for a three-day celebration that showcases Polo’s enduring connection to communities of passionate fans around the world.
As Ralph Lauren approaches its 60th anniversary in 2027, PoloFest serves as the first global activation in a series of moments celebrating six decades of the brand’s impact on style, culture, and lifestyle.
Since its introduction in 1967, Polo has been about more than collections—it has created distinctive worlds and a way of living that invite people to dream, participate, and make it their own. Polofest is inspired by this unique emotional bond. Through culture, community, collecting, and conversation, Polofest explores Polo’s lasting influence, while creating a new occasion to connect, discover and celebrate through shared experiences and a vintage marketplace.
Launching in Tokyo, Japan, Polofest marks the first chapter in a series of global gatherings, each designed to celebrate the distinctive communities, influences, and creative interpretations that have shaped the worlds of Polo.
As the kick-off city for the global celebration, Tokyo provides a fitting backdrop for PoloFest. Since Polo first launched in Japan in 1976, generations of collectors and enthusiasts have embraced the brand, cultivating a distinctive point of view shaped by authenticity, craftsmanship, heritage style, and classic Americana.
A specially designed, immersive space will bring PoloFest to life with three days of programming, including a curated archival exhibition featuring rare and iconic Polo pieces, a speaker series exploring the worlds that inspire the brand and the individuals who shape its community, and a vintage marketplace featuring Polo collectors and dealers from around the world offering guests the opportunity to discover exceptional vintage pieces.
Vintage vendors will include:
- Albie Robert of The Polo Archive
- Chandler Guttersen of Vintage Grace
- Cosimo Ciampolini and Valentina Fiaschi of Tartan Vintage
- Daiki Takahashi of Chunk
- Hideyuki Yumikura of Whistler/Chart
- Jessica Gonsalves and Brian Procell of Procell
- Jesse & Drew Heifetz of F as in Frank
- Julia Rabinowitsch of Millennial Decorator
- Kazutaka Yadmoto of Vault Up
- Laird Mackintosh of Thoroughbred NY
- Raiya Sato of Nero
- Richard Colligan of Metropolis Vintage
- Ryunosuke Matsushita of Big Apple Store
- Takahiro Arai of Youth Vintage
- Tatsuro Sugihara of Row
- Tez Saito of Reflex
- Yoshihito Murayama of Safari
Exclusive merchandise will also be available for purchase, including one-of-a-kind upcycled Polo pieces transformed by a selection of celebrated local artisans skilled in the Japanese tradition of mending and reinvention.
The festival will take place October 23–25, 2026, at Jing Harajuku in Tokyo’s Shibuya district. Admission is complimentary, with tickets available exclusively through the Ralph Lauren LINE membership community.
For more information on PoloFest, please visitwww.ralphlauren.com/polo-fest-tokyo.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products in six categories: apparel, handbags, footwear & accessories, fragrances, home, and hospitality. For nearly 60 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Double RL, Polo Ralph Lauren, Lauren Ralph Lauren, RLX Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands. For more information, visit https://corporate.ralphlauren.com.
CONTACT
Lauren Astry | Lauren.Astry@ralphlauren.com
Marisa Lee | Marisa.Lee@ralphlauren.com
